Business Community Network – June 22
Roundtable networking event – By Special...
Auto Body Repair
When the Juniper family opened Three-C Body Shop in 1956, it was a typical business of its time. The small, 1200-square foot shop provided collision repair services to west and southwest Columbus, Ohio residents, doing about $100,000 in business per year. As time went by, however, it became obvious that Three-C Body Shop was anything but typical.
In the late 1970’s, the company began to capitalize on its reputation for excellent customer service, and the result was impressive growth. Major additions and renovations at the 1469 Harrisburg Pike location took place in 1978, 1984, and 1990. In January, 1994, the company opened its headquarters, and main repair facility, at the corner of Briggs Road and Harrisburg Pike. Following expansions in 1995 and 2002, Three-C’s home office is now a 13-acre campus.
Chillicothe is home to an additional Three-C repair facility, with Collision Claim Centers located conveniently in Lancaster, as well as North Columbus at Route 23 and Lazelle Road.
The firm has also invested heavily in state-of-the-art equipment, including computerized diagnostic tools, and requires each employee to take at least 20 hours of additional training per year. Even more outstanding, though, is Three-C’s refusal to concentrate on price in a highly price-motivated industry. “We just don’t believe that the cheapest job is necessarily the best job,” says Company President Bob Juniper, Jr. “Our focus is on providing the finest in collision repair services, and on setting the standard for customer service in our industry.” It was this philosophy which led Juniper to create his now well-known, but still somewhat controversial, marketing strategy which positions Three-C as Central
Ohio’s “Direct Repair Alternative.” Direct Repair refers to the “Preferred Shop Programs” that allow insurers to control your repair. “Preferred Shops” are really only “preferred” by insurance companies! “Our customers expect the finest in collision repair,” says Juniper. “That’s what we promise…and it’s what we deliver. Our mission is to deliver it as easily, efficiently, and cost effectively as possible, but this does not mean we will be the cheapest priced shop for your repair.”