What Is Womenomics and is it Just for Women?
Posted on May 26, 2014

share of child rearing and housework chores. Thus the idea of balance between work andhome is vitally important to women. They are using their newly gained clout to achieve that very balance.

Shipman suggests that allowing employees to strike that balance is turning out to be good for business. She cites a number of studies that conclude that companies with more female managers and employees tend to be more profitable than those that are still male dominated. This is because employee morale is much higher in companies that, because of an abundance of women, are more open to being flexible when it comes to considering hours worked. Thus people are not as stressed, for example, at having to juggle dealing with sick children and meeting a project deadline.

This in turn has caused some companies to emphasize the old cliché of “working smarter – not harder”. The idea, of course, is that the number of hours worked is not necessarily a good metric of how effective an employee is. Results are what matters, not how long or how short it takes to achieve them. According to this thesis, this new approach is of benefit to many working men as well by providing them a fuller life outside the job.

Tags: employees, women, Home, womenomics, balance, work, Claire Shipman, Katty Kay, workforce,