Posted on October 27, 2021

Rockford Homes Presents Virtual Home Planner — View Options and Customize Your Home in Real-time. Spin 360 Degrees, Tap Upgrade Icons, and Move from Room to Room.

Rockford Homes today announced Virtual Home Planner, a home building app that features hundreds of structural options, material choices, and color selections for prospective and current homebuyers to choose from, including architectural styles, exterior stone and siding, paint, and dozens more. Virtual Home Planner is redefining the home building experience putting the consumer in control. Virtual Home Planner gives prospective and current homebuyers the freedom to try any floorplan from Rockford’s vast collection and customize it from the ground up.

Apps remain an untapped resource for most home builders. The addition of Virtual Home Planner to Rockford Homes’ building process will provide customers with a clearer, less overwhelming, and more enjoyable experience— from selecting garage options, to choosing and visualizing cabinet styles— enabling home buyers to leverage the power of technology to build their dream homes.

“One of the most important ways we advance Rockford Homes’ mission is by helping consumers realize the dream of homeownership,” said Robert E. Yoakam, President/CEO, Rockford Homes. “We are excited to welcome our Virtual Home Planner to the Rockford Homes tool kit and look forward to helping our customers get the most out of their home building experience.”

“Building a home is the biggest and most personal investment most consumers make in their lives. Now we are taking personalization even further with Virtual Home Planner, the first app of its kind for mobile and desktop,” said Brian Pol, Rockford Homes’ General Sales Manager. “We worked with some of the most innovative app developers in the country to create hundreds of different home alternatives to access across mobile phones, tablets, and desktops. Virtual Home Planner is great for the whole family, will not have ads, or require any purchases. We think homebuyers of all ages are going to love Virtual Home Planner and find it extremely easy to use.”

Virtual Home Planner introduces an innovative way to access a collection of structural alternatives, material options, and color assortments that will be challenging to match on any other mobile platform or through any other home builder. Virtual Home Planner gives homebuyers the opportunity to try out options in the app without risk. Because users have the option to publish and save their home designs from the app, they can easily move to the next step in the home building process without starting from scratch. New floorplans and options will be added to the app on a regular basis.

Virtual Home Planner is now available from the App Store, Google Play, the Microsoft Store, and through

Founded in 1985 by Robert E. Yoakam Sr., Rockford Homes has been serving customers for over 35 years providing the excellent quality construction and service that has become synonymous with the Rockford Homes brand. Today, Rockford Homes continues the same family ownership and will carry on its rich tradition of being Central Ohio’s largest family-owned homebuilder. A home is the largest single purchase most people will make in their lifetime. With this fact in mind, Rockford makes sure you’re involved in every step of the process.

Rockford Homes has garnered the Consumers’ Choice Award for Customer Satisfaction for 13 consecutive years. (2007-2020)

About The Consumers’ Choice Award:
Established in 1987, the Consumers’ Choice Award® identifies and promotes businesses that deliver customer service excellence. The Consumers’ Choice Award® has retained a leading independent research firm to conduct surveys in U.S. cities; Atlanta, Columbus, Cincinnati and Dallas. The winners are determined by consumers and not by a panel of judges. The survey covers a broad range of categories of interest to both the public and business communities. Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence. The Consumers’ Choice Award® is a most prestigious tribute to local businesses that serve their communities well. The program is encouraged by all levels of government and by business leaders. Find out more about The Consumers’ Choice Award® by visiting