Posted on April 9, 2021

Atlanta’s largest family-owned and operated automotive group expands its portfolio of dealerships to now include the iconic Mercedes-Benz brand.

Mercedes-Benz of Atlanta South is now family-owned and operated by Jim Ellis Automotive Group — an automotive leader in Atlanta and surrounding areas since 1971. The acquisition marks the group’s 20th dealership, 16th brand and first dealership in the south Atlanta area.

New and existing customers will soon be able to enjoy the added benefit of shopping for their new or certified pre-owned Mercedes-Benz vehicle from the comfort of home using the Jim Ellis Express Way. The Jim Ellis Express Way is an online tool that allows customers to complete as much of the process as they like online at home and spend less time at the dealership, giving customers the ability to shop hundreds of vehicles, configure their payments, value their trade, secure financing and more. In addition to the Express Way, developments are underway for concierge-style services including at-home deliveries, at-home test drives, mobile service solutions and more.

The addition of the Mercedes-Benz brand has been a long-time goal for the Ellis family and under Jim Ellis Automotive ownership, customers can expect an enhanced level of customer care for all their vehicle needs.

“It’s a rare and incredible opportunity to not only have acquired this Mercedes-Benz dealership but to also have done so in our own hometown of Atlanta where we’ve owned and operated German dealership brands beginning with Volkswagen fifty years ago,” said Jimmy Ellis, president of Jim Ellis Automotive Group. “Since then, we’ve developed a profound appreciation for German premium engineering and craftsmanship like Mercedes-Benz offers. We certainly have the experience, expertise, and resources to really take this dealership to another level by delivering quality, professional, Jim Ellis Automotive experiences to our Mercedes-Benz clients in Atlanta and surrounding communities in Georgia.”

At Mercedes-Benz of Atlanta South, luxury vehicle enthusiasts can expect a full suite of Mercedes-Benz models including sedans like the A-Class, CLA, C-Class, E-class and S-Class to SUVs like the GLA, GLC, GLE, GLS and G-Class. In addition to the high-performing AMG models, customers can also shop an incredible inventory of coupes, convertibles and roadsters. For those interested in electric mobility, the all-electric Mercedes-EQ will be available this year.

The dealership is located at 3775 Royal South Parkway, Atlanta, GA 30349, just 10 minutes south of Hartsfield-Jackson International Airport. The operating hours are 8 a.m. to 7 p.m. Monday through Friday, 8 a.m. to 6 p.m. on Saturday, and closed on Sunday.

For more information about Mercedes-Benz of Atlanta South and to view their virtual showroom with their latest specials and inventory, please visit If you have any questions about sales or service, call (770) 964-1600.

About Jim Ellis Automotive Group
Jim Ellis Automotive Group has been serving the Atlanta area since 1971, starting with Volkswagen as the flagship brand. The group has expanded to 16 brands and 20 dealerships covering Atlanta, Buford, Kennesaw, McDonough, Marietta, and Sandy Springs. Visit online at