5 Steps to Choosing the Right Sign For Your Business
Posted on February 24, 2016

Success Means Having Appropriate Signage for Your Business

In order to attract customers to your business, you must create a first good impression. It goes without saying that it is indeed the first impression that counts. After all, you want to attract the eye of the potential client. Selecting the signs and window advertisements that reflect your business, is an important and vital first step. Your storefront is the first thing customers see when they walk up to your business. Knowing how to choose the right sign for your business will help you make a great first impression on all of your potential customers. Some items to consider include eye appeal and first impression, the intended ‘mood’, balance and proportion, as well as having the signage properly reflect the brand and identity of the enterprise involved.

Good Signage as an Investment
People in business are at times often reluctant to spend the money necessary for high-quality signage. The money spent on upgrading signs and window ads should never be considered as an expense, but rather as an investment! Your sign will help display your business for years to come. The sign reflects and represents your company identity and brand. You want and certainly need to make sure you hire someone who is going to do it right! If you’re in the Columbus area, that might include visiting Columbus Sign Company, which has recently won awards as an Architectural Sign Provider.

Make a Great First Impression
Look around to see what other signs have been put up in your area. What kind of ‘feel’ does the neighborhood have? What is the architectural ambience of the area? Does it include a large number of old vintage heritage buildings? Such a neighborhood might have an assortment of old-style, classic signs, while a more modern neighborhood might prefer a cleaner, sleek, ‘newer look’. Too much information may confuse or disorient potential clients. It is important that your signage can readily attract the eye of any potential customer. Instead, offer just enough information to bring people right through the door.

The Appropriate Color Scheme
The color scheme of your signage creates a definite impression for the potential client. Most discerning customers are visually oriented, and appreciate the visual appeal factor. This can have a significant impact on how people will view your business. Yellow, for example, creates happy, positive feelings, while pink is linked to love and romance. Blue represents dependability and trustworthiness. Depending on the services or merchandise you’re providing, you want your sign to reflect a specific feeling. Designing the sign for your storefront shouldn’t be a casual undertaking. This sign is the first interaction your customers will have with your business, and you want it to be just right! The visual appeal of the sign has a subconscious effect on the beholder. With a little time and effort, you’ll be able to produce a sign that will draw in customers, and will accurately reflect the tone of your business as a whole.

Attractive and Clean Signage
Clean and attractive signs will attract the eye of your potential customer much more readily than faded, dirty, or outmoded signage. If the signage and the windows appear dirty from the outside, most likely clients would probably not dare to venture within.

Upgrade your Brand
Your brand goes hand in hand with the identity of your enterprise. Good signage sets your business apart from your competition. Signs must be readily visible from the street level, and should reflect corporate integrity, confidence, and responsibility. For the perfect signage your enterprise needs for success-be sure to visit our Consumers’ Choice Award winner mentioned in this article.

Tags: Sign Reflects, Storefront, Business Signage, Identity and Brand, First Impression, Architectural Sign Provider, Clean Signage, Brand Identity, Signage Investment, Columbus Sign Company, Good Signage, Color Scheme,